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Calling all contractors! How to get clients to come to you

One of the biggest challenges of contracting is getting clients. An even bigger challenge is getting them to come to you. We reveal three ways to get clients knocking at your door in no time.

The life of a contractor can sometimes feel like you spend more time searching for clients than working for them.


As a contractor, the last thing you want to do with your hard-earned cash is to spend the bulk of it on expensive marketing or advertising campaigns to pull in new clients. So, here’s three ‘passive promotion’ techniques to get clients attracted to you like a magnet.

1. Collect client testimonials

The easiest way to get new clients is for news of your expertise to spread like wildfire.

Word-of-mouth recommendations cost you nothing and people are more likely to trust a testimonial than most other forms of self-promotional material, like an online profile, CV or blog.

If your clients are in business, the chances are they’re connected to similarly-situated people who may also need your expertise – whether it’s website design, coding or something else.

Be professional

To be reasonably certain of being in with a shot at receiving a testimonial that’s sure to draw in new clients, ensure that everything you do has an air of professionalism about it – from answering your phone to submitting your invoices. 

Be responsive

You’ll also want to be responsive. 

Let’s say your client gives you a call or sends you an email, respond as quickly as possible. If it’s impossible to respond in full at the time, send them a holding email saying that you’ll deal with their message ASAP. The important thing is to never leave a client in limbo otherwise they may end up leaving you hanging out to dry!

Provide added value

If you can go above and beyond the call of duty (in this case, what your contract calls for) then, by all means, do so. This can mean, for example, completing a client’s project well ahead of the deadline. Nine times out of 10, you’ll get brownie points for early completion. 

Ask for feedback

At the end of the project, ask your client for feedback so you can iron out any chinks in your armour before you tackle the next one.

Request a recommendation

Lastly, ask your client to recommend you. After all, if you don’t ask, you don’t get. 


Assuming you’ve done a great job for your client, they’ll be more than happy to sing your praises.

2. Showcase your talent

Your portfolio may be a masterpiece, but no one will ever know about it unless you make it known and that takes a touch of marketing. 

If you have a website, that’s a great place to start. Publish your best work samples there – whether it’s a gallery of images, illustrations, infographics, videos or whatever the case may be. 

You can also post work samples on searchable portfolio sites. Find out the best sites to showcase your talent on and hopefully your portfolio will pique the interest of potential clients in need of your services.

3. Connect to social media

LinkedIn is a potential treasure trove of clients.

Scores of clients scour the professional social media network daily to find contractors just like you! 

LinkedIn is also pretty powerful (their results show up high in Google’s search engine rankings whenever the name of a LinkedIn member is typed in). So, if you’re not a member, join the club and get yourself noticed by potential clients in double-quick time.

Your LinkedIn profile should be as sharp as a tack. At a minimum, it should include:

  • A summary of your most notable skills and achievements.
  • Relevant work samples.
  • Recommendations (preferably glowing ones) from former clients and other people you’ve worked with.

LinkedIn works and, with 400 million professionals using the platform, it’s a highly effective way to connect with potential clients.

Minimal effort, maximum reward

Having new clients come to you isn’t as difficult (or expensive) as it sounds.

It’s just a matter of building relationships on and offline, which demonstrate your expertise and the value you bring to the table. Even if you invest minimal time and effort in these passive promotion tips, you should reap a maximum reward before long.